The Choice: Moral Dilemma Game
Real moral dilemmas. Hard choices. No right answers
Build to Understand Studio
AI-first studio. We build interactive explainers, games, and quizzes for businesses. Days, not months.
Got a product guide nobody reads? We'll turn it into something interactive. Need a quiz for lead gen? We build those too.
We work with JTBD, Lean Startup, Design Sprints, and Design Thinking frameworks. We move fast.
You could scroll through all of this. Or just answer 4 quick questions.
Services
Interactive Explainers & Learning Games
Making complex stuff easy to understand
- playable explainers for products and technologies
- educational games and interactive lessons
- turning guides and documentation into interactive experiences
Marketing Quizzes
Get more leads. Keep people interested
- lead generation quizzes
- product discovery quizzes
- interactive campaign content
Educational Interactive Longreads
Click through, make choices, spot patterns. That’s how you learn here.
The Evolution of Civilizations
Why did some civilizations grow faster than others? Click through and find out
Quizzes
How the Brain Shapes Behavior
Figure out which part of your brain is really in charge
Hobby Finder
Take a 5-minute personality test and discover hobbies that match who you are
How we work
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Define the goal
We talk about what you need. What's the goal? Who's the audience?
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Prototype the idea
We come up with 3 concepts. Different approaches, same goal. You pick the one you like.
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Build the experience
We design and build it.
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Launch
You get the finished project. We can set up analytics and run campaigns too, if you want.
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Improve
After launch, we look at real data and make it better.